to convert customers. Ranking high enough on Google takes patience and time. Keywords play a role when optimizing your website. You must ensure that the chosen keywords will be of interest to your visitors and possess large search volumes as well as low competition.

When you’ve decided on the right keywords and landing pages, you can create a page that visitors can take action, also known by the term conversion optimization. Find out what people are looking for and how they arrived at your website in order to improve it. Google Ads also allows you the option of adding extensions to your advertisements. It helps you optimize your results in accordance with the conversion you want to achieve. Display extensions for instance add additional info beneath your advertisements.

In addition, you can use the tools for tracking conversions to track the effectiveness of your ads. It is possible to track your user’s behaviors after they click your ads. In addition, conversion tracking tools offer valuable information such as the proportion of clicks that generate sales.

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